Buy the Best Point-of-Sale Card Reader for Your Business: Compare, Choose & Get Set Up Fast
If you’re still handing customers a swipe-only device or manually typing in card numbers, you’re…
Read More >>Picture this: A customer walks into your store, grabs a drink, and heads straight to checkout. They’re in a hurry – like most c-store shoppers. But what if you could slow them down just enough to notice a promotion, add a snack to their basket, or even sign up for your loyalty program?
That’s the magic of convenience store signage – especially digital signage. It’s not just about flashy displays; it’s about guiding customer behavior, increasing average basket size, and shaping how shoppers perceive your brand.
Customer Behavior: 63% of shoppers say digital signs grab their attention – making it easier to highlight deals or new products (Kuusoft).
Bigger Baskets: Strategic signage can prompt impulse buys, boosting sales. (Think: “Pair this energy drink with a protein bar!”)
Brand Perception: A well-designed sign doesn’t just sell – it makes your store feel modern, organized, and trustworthy.
And here’s the kicker: Retailers cut print advertising costs by up to 35% in 2023 by switching to digital signage, according to Retail Gazette.
So, how do you turn your c-store signage into a sales-driving machine? Let’s break it down – with actionable tips to maximize engagement, profits, and efficiency.
Your customers are in a hurry – but that doesn’t mean they won’t spend more. With the right convenience store signage, you can turn quick stops into bigger sales.
Running a convenience store? Your biggest challenge isn’t just attracting customers – it’s getting them to spend more time in seconds. That’s where convenience store signage shines, especially digital signage for convenience stores.
The Proof Is in the Numbers:
Eye-catching convenience store digital signage stops shoppers in their tracks with vibrant displays; no printed sign can match.
Change c-store signage content in seconds to match inventory, weather, or time of day without wasting paper.
Manage all your retail digital signs from one dashboard – no more driving between locations to change promotions.
Smart in-store digital signage suggests perfect product pairings automatically (like coffee + breakfast sandwiches).
Your convenience store signage works around the clock to showcase fresh offerings and loyalty programs.
Consumer expectations are changing – static signs just don’t cut it anymore. Today’s shoppers want:
In-store digital signage near checkout or high-traffic areas naturally guide customers to add items to their basket. Place convenience store signs near checkout with messages like:
“Grab a candy bar – just $0.99 with any soda!”
Update all c-store signage instantly from one dashboard. No more wasting hours replacing outdated posters or worrying about inconsistent messaging between stores.
According to an Arbitron study, digital signage holds attention 2.6 times longer than static signs.
Rotate between:
Change prices instantly on convenience store digital signage for:
Feature | Digital Signage | Traditional Signage |
Cost Over Time | Low ($0 reprints) | High ($500+/year in printing) |
Flexibility | Instant remote changes | Manual changes only |
Engagement | High (video/motion) | Low (static) |
ROI | 3 to 5x higher | Limited by design |
Speed | Update in 60 secs | Days to reprint & distribute |
Impact | 3x higher recall | Easy to ignore |
The right convenience store signage isn’t just about what you display – it’s about where you place it. Strategic placement of digital signage for convenience stores maximizes visibility, engagement, and sales.
Here’s how to position screens for the biggest impact:
Turn fuel stops into sales opportunities with c-store digital signage at gas pumps.
Showcase:
Best for:
The checkout line is where in-store digital signage shines.
Display:
Best for:
First impressions matter. Use convenience store digital signage to greet customers.
Feature:
Best for:
Guide shoppers with digital signage in retail stores where they browse most.
Place Screens At:
Best for:
Don’t ignore behind-the-scenes spaces – use retail digital signs for staff.
Display:
Best for:
Convenience store digital signage isn’t just flashy tech – it’s a sales-driving machine. Here’s how smart retailers use in-store digital signage to turn screens into revenue; with real-world tactics you can apply today.
Example 1: “2-for-1 Coffee Before 9 AM”
Example 2: “Add a Lottery Ticket for $1”
Best for:
Problem: Static signs waste time and money.
Solution: Digital signage for convenience stores lets you:
Best for:
The Playbook:
Why It works:
Best for:
Convenience store digital signage only pays off when it’s strategic, measurable, and tied directly to profits. Here’s how top retailers use in-store digital signage to turn screens into profit centers – backed by actionable steps:
Why? Because not all products deserve equal screen time. Focus c-store signage on what actually moves the needle.
How:
Related Read: How to Upsell in Retail: 10 Upsell and Cross-Sell Strategies to Try
FTx POS Integration: Automatically spotlight high-margin items based on real-time inventory levels.
Why? Because generic promotions waste space. Sync convenience store signage with your POS to react instantly.
How:
FTx POS Advantage: POS-linked signage auto-generates promotions based on live sales data.
Why? Because 9 AM coffee rush ≠ 9 PM snack run. In-store digital signage must adapt.
How:
Pro Tip: Use FTx Control Center to schedule daypart campaigns in bulk.
Why? Because brands do pay to promote their products.
How:
Example: A 2-week Red Bull campaign netted one retailer $500 in ad revenue + free inventory.
Why? Because guesswork kills ROI. Track what works – and double down.
How:
Not all digital signage for convenience stores delivers performance. The right platform should work as hard as your staff – driving through sales, saving time, and adapting to your store’s unique needs.
Here’s what truly matters when choosing a c-store digital signage system:
Why It Matters: Your customers’ needs change by the hour. Your convenience store signage should be too.
Look For:
Why It Matters: Static signs can’t react to what’s being sold right now.
Must-Have Features:
Why It Matters: No time for design work? Your retail digital signs should be promotion ready.
Ideal Solution Includes:
Why It Matters: Fixing a typo shouldn’t require a site visit.
Non-Negotiables:
Why It Matters: What works for one convenience store should work for all.
Key Features:
Why It Matters: 95°F outside? Your c-store signage should pivot instantly.
Smart Capabilities to Seek:
For stores running FTx POS, your digital signage for convenience stores should leverage with these built-in tools:
Control Center: Unified hub for signs + POS + inventory & more
FTx Identity: Age verification prompts on screens for restricted items
FTx Uplift: Auto-generated upsell content based on live sales data
FTx BI Analytics: See exactly which signage campaigns drove the most revenue
Loyal-n-Save: Promote customer loyalty with a customized loyalty rewards program
FTx Digital Signage: A customer-facing display solution for easy marketing, ads, and promotion
FTx Warehouse: Simplify inventory and warehouse management with tools that cut shrinkage, make counts easier, keep pricing accurate, and fine-tune your stock
FTx AdPro: Design, edit or choose one from over 1000+ templates available for digital signage, FTx Uplift, and social media
FTx Commerce: Launch and start selling online with our ecommerce platform
FTx Card Payments: Save big $$$ on card payment processing fees
Running a convenience store is hard enough—your digital signage shouldn’t add to the workload. That’s where FTx POS stands apart. Unlike generic solutions, our Retail Suite is built exclusively for c-stores, combining signage with your POS, inventory, and loyalty programs into one profit-driving system.
Built for Retailers:
Smart Integrations:
Remote Control, Real Results:
Feature | FTx Digital Signage | Generic Solutions |
C-Store Optimized | Yes (templates, regulations) | No (one-size-fits-all) |
POS Integration | Built-in (real-time triggers) | Manual or nonexistent |
Central Control | Manage multiple stores remotely | Requires individual logins |
Support | Support team available 8 AM to 8 PM EST, with after-hours help available for an additional fee | General tech help |
Convenience store digital signage uses digital signage boards for visually compelling and engaging content strategically placed to communicate with the customers. They are a form of sharing promotions and discounts, product information and promotions, and enhancing the overall shopping experience.
Yes, c-store digital signages can be cost-effective in the long run as they require less printing and distribution expenses than traditional marketing boards. Moreover, it also reduces the updating and customization costs.
Digital signage engages customers with:
Digital signage can streamline operations by:
Yes, digital signage solutions are designed to be user-friendly.
Digital signage drives sales by promoting product information, highlighting new product categories, and encouraging impulse purchases. It also offers real-time content updates and influences the customer’s purchasing decisions.
The implementation process starts with:
Digital signage offers real-time updates, quick service, maintenance, and interactive and engaging content. Moreover, it helps in reducing printing, distribution, and paper costs. Ultimately, it offers a more relevant shopping experience.
Learn more about this topic. See these related posts on the FTx POS blog.
If you’re still handing customers a swipe-only device or manually typing in card numbers, you’re…
Read More >>Looking for the perfect POS cash register for your business? Whether you’re running a bustling…
Read More >>Running a small business or managing a business-to-business (B2B) operation is tough enough without the…
Read More >>