Why Digital Signage Is Useful for Convenience Stores

  • By Matthew Davis
  • Dec 2, 2023
  • Customer Engagement
Digital Signage

What sets a convenience store apart? Speed. Customers want a fast, convenient shopping experience at the corner store.

But that creates a problem for c-stores. If customers want to be in and out in minutes, how can you truly connect? How can your corner store promote sales, new products, or encourage loyalty program sign-ups?

Here’s a solution: Convenience store digital signage.

In the fast-paced world of c-stores, digital signage helps you capture attention and drive sales. Here’s some stats showing you how:

  • 63% of customers reported that digital signage catches their attention.
  • Digital signage can increase brand awareness by up to 31%.
  • 86% of small business owners agree that digital signage has brought more customers into their stores.
  • Digital signage at the deli counter can reduce perceived wait times by up to 35%.
  • Digital signage costs less than 10% of the total expense of any other advertising medium.

In other words, digital signage helps you connect with an in-and-out shopper. You can capture their attention and improve customer experiences.

Digital signage can alert customers to promotions, encourage cross-selling, and boost upselling. It also helps you organize the store so shoppers can find products quickly. That’s why digital signage is an essential C-store POS feature

Are you wondering how else c-store digital signage helps you market and improve customer satisfaction? This guide offers tips and strategies for using digital signage in convenience stores.

4 Benefits of Digital Signage in Convenience Stores

If you want to change the dynamics of your C-store, digital signage is the answer! They keep the customers engaged, educated, and charmed throughout the shopping experience. From boosting sales to adding value to the customer journey, here are a few advantages of digital signage:

1. Increased Sales

Digital signage in convenience stores help improve sales by:

Real-Time Promotion Updates

If you’re using paper signs to market deals, you can’t adapt and adjust. Digital signage allows you to introduce sales more quickly and get the word out. Want to drive more energy drink sales? Try a one-day special price promotion.

With digital signage, you can launch deals quickly and monitor them in real-time

Targeted Messaging

Digital signage allows you to personalize messages. You can target a specific customer segment, for example. Or you can use customer-facing displays at checkout to be specific to individual shoppers.


Convenience stores masterfully use upselling and bundling to drive sales. They intentionally increase pricing for individual products. But if you buy 2 or more, you get a steep discount.

Digital signage helps you promote upsells – like a Buy 2, Get 1 deal on sports drinks – and actually capture attention.

One tip: Strategically place digital displays near products you intend to upsell, e.g. the drink cooler or at checkout. See our guide: How to Upsell in Retail

2. Dynamic Pricing

Dynamic pricing features can help store owners form a competitive pricing strategy. It helps with:

Responsive Pricing Strategies

The real-time visibility of market fluctuations and trends allows digital signage in C-stores to readjust prices and create new pricing strategies. This way, they always have a competitive edge over other stores.

For instance, Uber continuously alters its taxi fares based on market demand. One option: Offer dual pricing for cash vs credit card customers.

Competitive Advantage

Convenience stores attract cost-conscious customers. Displaying dynamic pricing will help you attract and appeal to this demographic.

3. Improved Customer Engagement

Digital signage works like a charm when talking about customer experience. Here’s how:

Touchscreen Interfaces

Interactive touchscreen displays engage customers with fun, yet educational, content. Use interactive signage to showcase product information, promotion, introduce products or even for placing orders.

Product Information and Reviews

Interactive digital signage at c-stores promotes detailed product information, pricing, new product launches, offers, and real-time reviews. This builds trust and allows customers to make informed decisions.

4. Cost Savings

Digital signage is highly cost-effective when compared to traditional sign boards. Here’s how:

  • Digital signage reduces printing costs and eliminates the need to work with third-party printers.
  • Going digital promotes environmental sustainability.

How To Implement Digital Signage in Your Convenience Store

Digital signage can be a powerful sales driver. But to be effective, you plan, be consistent and execute relentlessly.

Here a step-by-step process for launching digital signage in convenience stores:

1. Choose the Right Tech

Choosing the right digital signage platform starts with:

  1. Assessing Your Needs: Identify how many displays, the size of displays, and the type of content you will serve.
  2. User-Friendliness: Choose a platform that your team can use. A system with easy scheduling, design help, and real-time updates will reduce training costs.

2. Create Engaging Content

Three crucial requirements for creating content: Engagement, Uniqueness, and Targeted.

  1. Know Your Audience: Understand your target audience’s requirements and preferences. Based on that, create tailor-made content to positively influence sales and buying behavior.
  2. Visual Consistency: Use high-quality images and graphics that complement the content and maintain brand consistency.
  3. Regular Updates: Keep it fresh. Use day-parting and scheduling tools to update your messages frequently.

3. Connect with Other Systems

You manage your signage from a single login by integrating your C-store digital signage with other systems.

  1. Point of Sale Integration: Link your digital signage software with your convenience store POS system. The POS product and customer reports help create better content and simplify management.
  2. Data Analytics: Integrations with data analytic tools can give you better content insights about digital signage performance and customer behavior. You can refine and create more engaging content.

4. Train Your Staff

Is your staff equipped with the knowledge and skills to manage your convenience store LED boards? Here’s how you can maximize the benefits of digital signage:

  1. Conduct Training Sessions: Conduct regular training sessions to educate and familiarize them with the functionalities of the digital signage software.
  2. Monitor and Support: Ensure regular troubleshooting sessions and monitor the displays to address any issues promptly.
  3. Encourage Feedback: Continuously improve the effectiveness of digital signage by encouraging your staff to provide regular feedback.

4 Key Areas for Convenience Store Digital Signage

The nature of a well-performing convenience store is:

  • Speed and efficiency
  • Great customer experience
  • Streamlined operations

Thus, the four key areas where convenience store digital signage can make a substantial impact are:

1. Digital Signage in The Forecourt

Don’t just think about indoor signage. Your strategy should also consider the forecourt, which includes your front entrance, fuel pumps, and outdoor areas.

Customers spend about 2-4 minutes fueling. Use signage to capture their attention and keep them engaged.

A few options:

  • Use signage to promote sales and promotions
  • Focus on items that will draw customers into the store (soda, coffee, deli)
  • Update fuel pricing in real-time with digital signage
  • Use digital signage to draw customers attention to your front entrance

2. Customized Station for Made-to-Order Requests

Digital signage at convenience stores can create a seamless and enjoyable made-to-order experience for customers. Customers like jazzy and interactive displays that can keep them engaged. This brings in more productivity and increases store sales. Here’s how:

  • User-Friendly Interface: Intuitive touchscreens guide customers through customization, making it easy and enjoyable.
  • Ingredient Selection: Displays showcase available ingredients, allowing customers to choose from various options and ensuring their order is tailored to their preferences.
  • Portion Control: The digital interface lets customers specify portion sizes, ensuring their meals are customized and perfectly portioned.

3. Ready-Made and Grab-and-Go Food Counter

Ready-made and grab-and-go food counters require visually appealing digital menu boards that can engage customers and influence their decision-making process:

  • Visual Feast: Vibrant digital displays showcase diverse ready-made food options, tempting customers with high-quality images and detailed information about each item.
  • Promotions and Specials: Digital signage allows for real-time updates on promotions and specials, encouraging customers to explore new offerings and take advantage of discounts.
  • Quick and Informed Decisions: By providing relevant information at a glance, digital signage expedites decision-making, reducing wait times and enhancing the shopping experience.

4. Refreshment Hub

Customers regularly visit the beverage section of the convenience stores. Digital signage can transform their customer experience. Here’s how:

  • Featured Drinks: Digital displays highlight featured drinks, encouraging customers to try new and seasonal beverages.
  • Pairing Suggestions: Smart signage can suggest food and drink pairings, enhancing the overall culinary experience for customers.
  • Real-Time Updates: Keep customers informed about promotions, discounts, and loyalty programs, driving engagement and repeat business.

Check out the five future trends:

  • Smart Signs with Superpowers
  • Personalized Stuff on Screens
  • Saving the Planet with Signs
  • Talking Signs with a Sense of Humor
  • Easy-To-Use Signs for Everyone

The Future of Convenience Store Digital Signage

Convenience Store Digital Signage

What Does an Effective C-store Digital Signage Do for You?

Using digital signage at your convenience store provides more than an effective marketing strategy. When installed at your location, digital signage will also:

  • Improve customer perception of your business.
  • Distinguish your store from the competition.
  • Increase in-store traffic, impulse purchases, cross-selling sales, and add-on sales.
  • Boost loyalty rewards program enrollment.
  • Reduce perceived wait times at the checkout counter.
  • Build a positive brand identity for your business.
  • Use interactive promotional strategies to sell food and other items.

Installing digital signage at your convenience store will significantly benefit your business in the short and long term. Electronic signs are attention-grabbing, which makes the content you display memorable.

When convenience stores invest in digital signage, their marketing efforts generate more customer engagement and patronage than traditional printed signage. There’s no downside to making the switch from conventional to digital signage!


If you’re currently shopping for a complete package of digital signage solutions, then FTx Digital Signage is for you. Our digital signage solutions include the design software AdPro that we mentioned earlier. Free AdPro comes with an entire library of photos, images, and industry-specific templates to help you quickly create stunning digital content.

Our cloud-based software includes a centralized hub, the Control Center, to keep your content organized. You can program your displayed content using our user-friendly dashboard with dayparting and timeline scheduling.

Digital signage is a profit-generating powerhouse! Learn the secret to building an additional revenue stream with in-store digital signs. Discover how to create professional advertisements for your digital signs and menus without hiring a graphic designer. Schedule a demo with FTx Digital Signage Solutions, and we’ll show you how!


Convenience store digital signage uses digital signage boards for visually compelling and engaging content strategically placed to communicate with the customers. They are a form of sharing promotions and discounts, product information and promotions, and enhancing the overall shopping experience.

Yes, c-store digital signages can be cost-effective in the long run as they require less printing and distribution expenses than traditional marketing boards. Moreover, it also reduces the updating and customization costs.

Digital signage engages customers with:

  • Vibrant colors and educational content,
  • Make informed decisions
  • Share product details, discounts, and promotions
  • Creating a modern and dynamic shopping environment

Digital signage can streamline operations by:

  • Reducing paperwork and dependency on staff
  • Hiring the workforce to change sign boards manually
  • Ensuring quick changes in price updates and product information in real-time
  • Ensuring accuracy and consistency
  • It helps increase efficiency and saves time on training staff

Yes, digital signage solutions are designed to be user-friendly.

Digital signage drives sales by promoting product information, highlighting new product categories, and encouraging impulse purchases. It also offers real-time content updates and influences the customer’s purchasing decisions.

The implementation process starts with:

  • Selecting a trustworthy and reliable digital signage provider
  • Choosing appropriate hardware (displays, media players)
  • Configure for remote content management

Digital signage offers real-time updates, quick service, maintenance, and interactive and engaging content. Moreover, it helps in reducing printing, distribution, and paper costs. Ultimately, it offers a more relevant shopping experience.

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Business Experts & Contributors

A New Solution Coming To FasTrax

Danielle is a content writer at FTx POS. She specializes in writing about all-in-one, cutting-edge POS and business solutions that can help companies stand out. In addition to her passions for reading and writing, she also enjoys crafts and watching documentaries.

Danielle Dixon

Content Writer
A New Solution Coming To FasTrax

Matthew Davis is a content marketing specialist for FTx POS. With experience in marketing, brick-and-mortar retail, and ecommerce, Matthew enjoys writing about strategies and technology retailers can use to grow. Previously, he managed retail operations for a sports/entertainment facility and worked in marketing consulting.

Matthew Davis

SEO Specialist/Content Writer

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