Altria’s Scan Data Update 2026: New Requirements, Tier Changes & Retail Impact

The latest scan data changes from Altria introduce new eligibility rules, the addition of Tier 4, EAIV requirements, and stronger scan data incentives for participating retailers.

What’s Changing in 2026?

Altria is updating its Tier system for scan data participation.

Retailers can now earn rewards through Tiers 1-4, each with progressively advanced requirements.

Updated Offer Programs

21+ Coupon Offers: Sync manufacturer-funded coupon offers with your loyalty app. Customers can redeem top brands, including Marlboro, Copenhagen, and on! nicotine pouches.

Personalization Plus (P+): Deliver tailored promotions and discounts based on customer purchase history, using loyalty IDs and scan data to create personalized experiences.

Digital Accelerator Funds Program: Receive manufacturer-funded marketing dollars to target specific loyalty IDs with custom coupon budgets, in-store discounts, and spend thresholds.

Benefits to Tobacco Retailers

These updates are designed to help retailers maximize earnings and improve customer experience:

• Increased revenue through Tier 4 participation
• Manufacturer-funded dollars and buydowns
• Accurate rewards on verified purchases
• Compliance with federal and state regulations
• Enhanced customer trust and engagement
• Improved reporting accuracy
• Access to Personalization Plus for tailored promotions

Why These Updates Matter

Altria’s 2026 scan data updates are designed to help retailers earn more while keeping compliance simple and seamless:

• Only age-verified adults access promotional offers – ensuring your promotions reach the right customers every time.
• Offer manufacturer-funded coupons and rewards – designed to drive repeat purchases and keep customers coming back.
• Encourage accuracy in payouts – so you get rewarded fairly for verified sales.
• Protect against reward manipulation – keeping both retailers and manufacturers secure.
• Offer maximum incentives to retailers – giving you the chance to earn more at every tier.
• Enable smooth compliance with age and identity verification – making it easier to stay aligned with federal and state regulations.

How FTx Solutions Support Altria’s 2026 Rollout

To help retailers meet these updated requirements, FTx offers a suite of tools tailored for every level of compliance and promotion:

Must-Have Solutions for Altria Compliance:

• FTx Cloud POS: Seamless product scanning and age verification for ATC 21+
• Loyal-n-Save (LNS): Manage digital offers, coupons, and loyalty program integration
• FTx Identity: Simplifies Electronic Age & Identity Verification

Supportive Tools for Promotions & Engagement:

• FTx Uplift, FTx Digital Signage, FTx AdPro: Promote tobacco products, deals, and discounts directly to customers
• Klaviyo Integration: Streamline advanced communications to loyalty members

Support for Setup and Reporting:

• FTx Concierge Service: Guidance for onboarding, offer setup, and digital data submissions

Key Benefits for Retailers

Altria’s 2026 scan data updates aren’t just about compliance—they’re designed to help retailers maximize both earnings and customer satisfaction.

By participating in the expanded Tier 4 program, retailers can enjoy:

• Boosted Revenue: Expanded Tier 4 participation opens new opportunities for higher incentives and increased earnings.
• Manufacturer-Funded Support: Access promotional dollars and buydowns provided directly by manufacturers, helping offset costs and drive sales.
• Reliable Rewards: Ensure that rewards are accurate and only distributed for verified purchases.
• Regulatory Compliance: Stay fully aligned with federal and state age and identity verification regulations.
• Stronger Customer Trust: By verifying age and personalizing offers, retailers build credibility and improve the shopping experience.
• Enhanced Reporting Accuracy: Submit digital data with confidence, improving the precision of scan data reporting.
• Power of Personalization (P+): Use purchase history and scan data to deliver tailored promotions that encourage repeat visits and higher engagement.

How It Works

1. Offer personalized promotions to verified loyalty customers

2. Scan products at checkout using FTx POS

3. Verify customer age with AVT or EAIV

4. Submit transaction data to Altria for verification

5. Receive manufacturer-funded incentives and rewards

Retailers can adopt the 2026 updates in two simple steps:

1. Sign up with Altria through your dedicated representative

2. Sign up with FTx for the necessary software tools to manage loyalty, offers, and data submissions

By following these steps, retailers can maximize incentives, stay compliant, and provide a seamless experience for adult tobacco consumers.

Add More Profit to Your Bottom Line with Tier 4

Earn more scan data incentives, offer tailored offers to your customer staying 100% compliant!

Become A Tier 4 Retailer Now!