FTx Identity Launches In-Store Verification for Seamless Shopping Experiences
June 6, 2025

FTx Identity has unveiled its latest innovation, an in-store verification system designed to revolutionize the customer experience for retail businesses. This advanced technology is particularly significant for age-restricted industries like liquor and tobacco vendors, ensuring compliance while simplifying customer verification processes.
More than just an ID-checking tool, FTx Identity offers a dynamic solution that captures vital customer data, enabling businesses to unlock deeper insights into customer journeys, loyalty behaviors, and purchasing patterns.
What’s New: In-Store Verifications
The newly launched in-store verification feature integrates seamlessly with existing point of sale (POS) systems and store kiosks or tablets, bringing cutting-edge capabilities to the forefront for retailers. Businesses can now verify government-issued IDs and customer age in real-time, identify loyalty memberships instantly, and accurately detect online order pickups.
By focusing on speed and accuracy, the system minimizes errors in manual age verification and ensures that merchants remain compliant with local laws while providing a frictionless shopping experience.
Benefits for Retailers and Customers
FTx Identity delivers a host of advantages for both merchants and their patrons. Retailers benefit from reduced wait times, increased accuracy, and streamlined verification workflows, all of which improve staff efficiency and customer satisfaction.
For age-restricted businesses, compliance with legal requirements is no longer a tedious process. The solution checks IDs instantly, reducing opportunities for human error. Also, the system’s smart integration enables triggering personalized loyalty offers or promotions directly to customers in-store, turning verification into a gateway for increased conversions through loyalty engagement.
Want to see how FTx Identity makes age verification effortless? Watch this quick video to explore its seamless onboarding process and discover how it can benefit your business:
What’s Next: Queue Feature
FTx Identity’s innovation doesn’t stop here. Our upcoming queue feature is set to bring even greater value to businesses by equipping employees with seamless access to a comprehensive customer identity queue directly within the POS system.
With this feature, staff can track customer behaviors, including whether they’ve completed verification, made purchases, picked up online orders, or left without buying anything.
With these insights, staff can take a more proactive approach, while retailers gain the flexibility to fine-tune store layouts and create a better, more optimized experience for their customers. It’s the next step in reimagining customer intelligence for brick-and-mortar stores.
Unlock faster checkouts, tailored recommendations, customer insights, and enhanced security with FTx Identity’s queue feature. Learn more today!
Integration & Setup
Existing FTx POS users and new users will find it easy to implement the in-store verification feature. The system is designed for straightforward integration, without a complex setup. Businesses can connect with sales to share their requirements and kick off a smooth onboarding process.
The Future of In-Store Verification Is Here!
Verify age and ID in seconds while remaining fully compliant—FTx Identity makes it simple and fast.
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