The ever-evolving grocery store ecosystem works on three factors: customer retention, product diversification, and providing an exceptional shopping experience. Which one do you think needs the most focus?
Although this is an open-ended question, your best bet would be an exceptional shopping experience. Why, you ask?
To ensure a happy and returning customer, retailers must offer a great shopping experience and have a variety of products. Thus, delivering a unique shopping experience covers all the factors. So, how can a grocery store provide that? Let’s make a plan!
Step 1: Check your current offerings
Step 2: Analyze the market and your competitor’s offerings
Step 3: Create unique grocery store digital signage that highlights your products to attract customers
Step 4: Reap the benefits!
Grocery store digital signage is changing the way retailers perform marketing activities. These dynamic displays not only enhance the aesthetics of a store but also offer opportunities for informing, engaging, and ultimately increasing sales.
This article will explore six valuable tips for leveraging grocery store digital signage to its fullest potential.
Tip 1: Create Eye-Catching Displays
Why are eye-catching displays so important? Well, for a few simple reasons:
- It attracts shopper’s attention
- Grocery stores can promote new products and best-sellers
- Increases sales when customers find something attractive in the digital signage
So, what should you remember while creating eye-catching displays?
1. Use High-Quality Visuals
The first rule of effective digital signage is attractive representation. Create eye-catching visuals to reach your target audience and capture their attention. The reason why digital signage is successful is due to its ability to create a lasting impression. Hence, high-quality images and videos are essential.
Sharp, appealing graphics and videos in supermarket digital signage work in various ways, such as:
- When your displays are visually pleasing, it grabs your audience’s attention and improves the chances of customer engagement.
- It contributes to the decision-making process of your customers.
- Vibrant product images and well-designed store layouts can create a positive shopping experience.
2. Product Highlighting
Product highlighting is another aspect of creating eye-catching displays. When you thoroughly utilize the digital signage and effectively showcase your featured products, it can drive sales.
Consider this: Prominent signage highlighting special discounts, seasonal produce, or exclusive offers will bring more sales than just a board.
The best way to make this successful includes
- Strategic placement of elements
- Ensure proper and not-too-loud color contrast
- Concise, compelling, and direct messaging
- Eye-catching information using graphics
Tip 2: Inform and Educate Shoppers
Have you ever forgotten to add an item to your shopping list but remembered when you saw it on the store’s signage board? Well, this is a powerful way that grocery store digital signage works.
So, get this! Shoppers need to be educated about the products at regular intervals. It helps customers shop and buy necessary products initially missing from their list.
The old ways of assigning a sales representative are less appreciated these days (no one wants someone walking with them!)
Instead, try grocery store digital signage. They are a subtle way of educating customers about the store’s products, availability, and ‘what the customer needs.’ So, how does it work?
1. Providing Real-Time Updates
One of the key benefits of digital signage for grocery stores is its ability to provide real-time updates. A few of its roles include:
- Displaying current pricing
- Showcasing real-time discounts and offers
- Details of new product launches
Also, grocery stores are innovating the usages of digital signage to make it more interactive, such as:
- Touchscreens to create interactive buying experiences (for example, click here to find your item)
- Displaying food recipes, such as desserts (for example, check the ingredients required to make a chocolate pudding)
- Engaging features and display ads to educate and enrich the shopping experience.
2. Interactive Content
So, what would you choose if you choose between a simple whiteboard banner OR interactive digital signage?
An interactive digital sign allows customers to explore, learn, and engage with your store on a deeper level. A few of the examples of engaging digital signage for grocery stores and supermarkets are:
- Providing product information, such as discounts and offers
- Promoting cooking tips to increase product sales and customer engagements
- Placing nutritional information signage near fitness products
- Broadcasting customization and suitable pairing suggestions, such as chocolate sauce, go best with vanilla ice cream
Tip 3: Targeted Promotions and Cross-Selling
Digital signage systems allow grocers to promote products, alerting customers to special deals they might not be aware of.
For grocery stores, digital signage has been the most significant technological advancement in alerting customers to special promotional offers, discounted prices, and other sales incentives, including incentives to buy impulse products during checkout.
So, how to successfully promote promotions and cross-selling:
1. Effective Promotion Strategy
Always start with a strategy. Understand your goals, products to promote, and the outcome expectations. An effective promotion strategy is the key to boosting sales and creating a goal-focused strategy.
How to create an effective promotion strategy?
Step 1: Have control over your timing, content, and product and align them for ‘right time, right place’
For example, winter clothes at a discounted price will do wonders during the ‘End of Season Sale’. But, if you try promoting them during summer (after winter ends), it won’t do much good.
Step 2: Periodically showcase special offers, discounts, and loyalty programs.
This will always keep your customers engaged, and you will be able to form a personal relationship with them.
Step 3: Identify the high-traffic areas in your grocery store
Place your promotional content strategically near the checkout counter, high-traffic alleys, and common corridors. This step can significantly impact the effectiveness of your marketing efforts.
2. Cross-Selling Tactics
Cross-selling is another valuable tactic that suggests related or complementary products. This strategy can encourage customers to purchase additional products.
For example, if a customer buys pasta, consider promoting related groceries like vegetables and dairy products, such as cheese or garlic bread and pasta sauce.
Tip 4: Personalized Marketing
In-store digital signage has one primary goal: to market your goods to your shoppers. Hence, grocers must offer their customers a personalized experience that helps promote a great shopping experience.
1. Customer Segmentation
What if your digital signs say, “Birthday Special – Get 10% off your order”. Would this type of message make you feel special?
“Deal of the Day – Get 10% off on Vermont cheddar, your favorite dairy product!”
This is how customer segmentation can help with personalized marketing.
Personalization is a powerful tool, and it helps create effective grocery store digital signages by tailoring the messages to reach specific customer segments.
You can achieve this by analyzing your grocery store POS’s sales reports and customer’s purchase history. Further, segment the customers based on their preferences and create content that resonates with individual preferences. Here are a few customer segmentation examples,
- Personalized recommendations (for example, your favorite tea brand just dropped its price!)
- Birthday and anniversary offer
- Targeted promotions (for example, a batch of health-conscious customers)
2. Data-Driven Approach
A data-driven approach starts by collecting and analyzing customer data. This step helps understand your customer’s shopping patterns, preferences, and behaviors.
Behind the success of every marketing campaign is a well-studied customer analysis and data-driven marketing approach.
For example, targeting organic produce to health-conscious customers and displaying targeted offers on the digital signage near the grocery aisle.
Tip 5: Optimize Checkout and Queue Management
A real-time update and complete visibility of the checkout waiting list gives your grocery store an edge over other stores. This step can enhance the shopping experience and aid in impulsive buying. This is how:
1. Digital Queuing Solutions
Have you been to a mobile service station or McDonald’s recently? Did you get a waiting number? This waiting number represents a digital queuing solution.
No one likes to stand in a line, right! Thus, this step can significantly impact the shopping experience and provide positive customer feedback.
Digital signage can help streamline the process by displaying real-time queue lengths, estimated waiting times, and highlighting your number when it’s your turn.
2. Impulse Purchase Opportunities
For grocery stores, digital signage has been a boon in terms of alerting customers to special promotional offers and other sales incentives to buy impulse products during the checkout process.
Whether customers buy groceries or wait in line, strategic positioning of electronic displays near checkout counters can also encourage impulse last-minute purchases.
Here are a few tips:
- Highlight small, attractive items that can lead to quick buys (for example, chocolate and candies, fresh fruits, etc.
- Offering special promotions that lead to last-minute additions to their carts. For example, if your customer buys cereals, promote milk by suggesting, ‘You get 10% off on lactose-free milk with your recent purchase. Would you like to buy milk with this?’
Impulse purchases can boost sales and create a better customer shopping experience.
Tip 6: Measure and Adjust
This is one of the most critical steps of any digital signage marketing campaign. You need to monitor and measure their performance continuously and, based on that, adjust the digital signage content, graphics, or offer. So, how will you achieve that?
1. Analytics and Monitoring
Regularly check the performance matrix to understand the effectiveness of your digital signage in grocery stores. As with every marketing strategy, it always starts with planning and ends with analysis. This step helps tweak the current campaign and plan effectively for the next one.
There are two critical parameters to consider:
- Analyzing customer engagement
- Calculating sales made through digital signage
You can obtain this data with a quick feedback form or by analyzing the digital signage performance in your grocery store POS system to understand the sales made through a campaign.
2. Continuous Improvement
Once the analysis is done, it is time for improvements! Continuous improvement and successful implementation are the keys to successfully closing the campaign. Customer feedback and data-derived reports will help refine your strategies for the next grocery store signage design.
What Are the Benefits of Digital Signage in Grocery Stores?
Digital signage systems allow grocers to promote products, alerting customers to special deals they might not be aware of. But advertising is just one of how digital signage can enhance the shopping experience for your customers.
1. Improve Grocery Store Efficiency
Digital signage enables grocers to share KPIs and company goals on screens in the employee break rooms. Sharing goals, benchmarks, and metrics helps the team get behind the same mission.
2. Reduce Perceived Wait Times
Digital signage is more than informative; it’s entertaining! By engaging customers as they wait in the checkout lines, you can reduce their perception of how long they’ve been waiting in line. In other words, time flies!
3. Boost Sales of New & Unique Items
In-store shoppers are known to buy the same items repeatedly and to shop as quickly as possible, but that doesn’t mean they don’t want to taste, test, and try out new things. Help them slow down and consider new arrivals and unique products by featuring them on your digital signage displays.
Due to most digital signage solutions’ cloud-based scheduling software, you can easily update your digital content and simultaneously display different content on different screens.
You can daypart your content so that the promotions, ads, and other displayed information rotate at preset times and days of the week. And you can even use digital signage as wayfinding maps to help your shoppers find the products they love.
What else can your digital signage display?
- Welcome Signs
- Safety Signs
- Aisle Signs
- Grocery Pickup Instruction Signs
- Locally Sourced, Organic Produce Signs
- End Cap Signs
How can FTx Help?
Displaying electronic signs benefits your customers, employees, and you, and best of all, digital signage can be a powerful marketing tool, as we explained in this article. If you’re currently shopping for a complete package of digital signage solutions, consider FTx Digital Signage.
Our grocery store digital signage solutions include the design software AdPro, which comes with an entire library of photos, images, and industry-specific templates to help you quickly create stunning digital content. Best of all, AdPro is free to use.
The Control Center within our software offers a well-organized dashboard for you to schedule your content using dayparting and timeline scheduling tools so that your grocery store displays stay fresh and visually pleasing to your shoppers.
If you want to learn more, don’t hesitate to contact us anytime at FTx.
Digital signage for grocery stores and supermarkets is an interactive and vibrant display board (or kiosk) that helps educate, promote, and inform customers about new and current products, existing offers and discounts, and directions to a specific aisle.
Digital signage practically helps the customer understand the store’s offerings and creates a better shopping experience.
Regularly update content to promote the latest offerings and to keep the customers engaged. Updating content three times a day is advisable, depending on your requirements.
You can measure the effectiveness of digital signage by analyzing the engagement ratio, views in that specific period, and conversion rate.
Cluster your customers based on their preferences and target content that reaches them. Further, effectively place the digital signages in their frequently visited aisle for them to connect with the electronic display.
For example, place bakery recipes or offers in digital signage where customers frequently visit the bakery counter.