Ecommerce Statistics 2025: Global & U.S. Trends Shaping Online Commerce

Ecommerce has completely changed the way businesses run and how customers shop. Over the past few years, we’ve seen digital commerce take off at an incredible speed, reshaping the global marketplace like never before. With new online stores launching every day and customer expectations constantly shifting, understanding ecommerce stats isn’t just helpful anymore – it’s absolutely essential.

This blog is here to be your ultimate guide to ecommerce platform trends and insights. Whether you’re a business owner trying to pick the right platform, a marketer building winning strategies, or a developer or analyst tackling digital challenges, this deep dive has you covered. It’s packed with data-driven analysis to help you make smart, informed decisions.

Why it matters: 2025 marks a pivotal year for ecommerce, as businesses must adapt to data-led strategies to meet consumer demands. The right ecommerce platform can make or break your success. That’s where reliable platforms like FTx Commerce come into play. Designed with scalability and flexibility in mind, FTx Commerce is made for ambitious businesses navigating the crowded U.S. ecommerce landscape.

Ecommerce at a Glance

Before we go into platform specifics, let’s first set the scene with an overview of the ecommerce state.

The ecommerce industry continues to grow at a staggering pace, reshaping the way businesses and consumers interact. Whether you’re a business owner, marketer, or developer, keeping up with the latest data is critical.

Here’s a snapshot of ecommerce in the U.S. and beyond:

Fast Facts for Busy Business Owners

• SellersCommerce reports that 2.77 billion global online shoppers actively purchased products online in recent years.
• $7.4 trillion in global ecommerce sales is projected by this year (2025), according to eMarketer.
• By the first quarter of 2024, retail ecommerce sales in the U.S. hit $289.2 billion, showing an 8.6% growth compared to the same time last year as reported by Analyzify.
• According to Red Stag Fulfillment, 30.7 million ecommerce stores worldwide are vying for market share in this competitive space.
• By 2026, 199.5 million U.S. consumers will shop via mobile devices, as observed by SupplyGem.

Why Platform Selection Matters

Choosing the right platform is critical when U.S. shoppers, known for spending more per order than anywhere else, expect nothing less than exceptional experiences. Standing out in such a competitive market means your ecommerce platform has to work as hard as you do.

That’s where FTx Commerce shines. Designed with U.S. and mid-market businesses in mind, it delivers the speed, scalability, and flexibility needed to keep up with growing customer demands. Unlike generic, one-size-fits-all platforms, FTx Commerce offers high-performance infrastructure tailored to support your business’s unique goals and drive meaningful growth.

Ecommerce Platform Usage Statistics: Global & US

Selecting the right ecommerce platform is critical in today’s fast-paced digital economy. While many platforms claim to offer one-size-fits-all solutions, businesses often find that they don’t meet their specific needs, especially when it comes to the demands of U.S. retailers.

That’s where FTx Commerce comes in.

Purpose-built for American businesses, FTx Commerce provides unmatched customization, scalability, and U.S.-based customer support that other platforms simply cannot rival.

Limitations of Global Leaders

Platforms like Shopify, WooCommerce, and Magento are known for their wide adoption globally:

• Shopify powers millions of websites worldwide and holds a significant market share.
• WooCommerce and Magento cater to businesses that value customization and feature-heavy integrations.

However, these platforms often focus on serving a global audience, potentially sacrificing the nuanced support and tailored functionality needed by U.S.-based businesses. Many American retailers find challenges in optimizing for omnichannel integration, managing localized logistics, or accessing responsive customer support.

The FTx Commerce Advantage

FTx Commerce has risen as a solution designed with U.S. businesses in mind.

Unlike competitors catering to the global market at large, FTx Commerce delivers:

• Scalability to support businesses as they grow.
• Customizable solutions to meet specific operational requirements.
• Integrated POS systems for smooth in-store and online management.
• U.S.-based customer support for timely assistance.

Platform Usage by Business Size

Most small-to-medium businesses (SMBs) start on drag-and-drop platforms due to simplicity. Platforms like Shopify or Squarespace may provide an easy entry point, but they often fall short as businesses scale. Larger enterprises might opt for a custom build, but such options can be time- and resource-intensive.

FTx Commerce bridges this gap by offering the ease of use SMBs need while delivering robust scalability and enterprise-level features as companies grow.

Total Ecommerce Stores in the U.S.

The U.S. hosts an endless amount of ecommerce sites; however, many rely on platforms that can’t grow alongside their business.

For example:

• Shopify hosts 993,399 stores in the U.S. but charges high transaction fees (Red Stag Fulfillment).
• WooCommerce powers 422,897 stores in the U.S., but managing self-hosted solutions can be technical and expensive (Store Leads).
• Wix and BigCommerce appeal to startups but often limit customization and scale as businesses grow.

FTx Commerce stands out by offering a tailored, scalable solution for U.S.-based retailers without the limitations of these global platforms.

Growing SMBs with Advanced Software as a Service (SaaS) Solutions

Drag-and-drop platforms help many businesses get started, but they lack advanced features required for growing operations:

• Comprehensive inventory management.
• Multichannel synchronization.
• Advanced promotional tools for rapid market shifts.

FTx Commerce shines here by combining beginner-friendly usability with enterprise-grade tools to support scaling businesses.

Platform Adoption Across Industries

Retailers, food and beverage entrepreneurs, and apparel companies all have distinct ecommerce platform needs:

• Retail: Real-time inventory management and omnichannel integration.
• Food & Beverage: Simplified POS systems and delivery logistics.
• Apparel: Enhanced product displays and seamless return workflows.

With fully customizable features, FTx Commerce adapts to industry-specific requirements, ensuring businesses can function efficiently and grow effectively.

Why Brands Leave Legacy Platforms

Many businesses migrate from legacy platforms or inefficient solutions due to issues such as:

• High Costs: Constant updates and high fees eat into profits.
• Limited Customization: Platforms like Shopify often lock users into rigid templates or high-cost upgrades for more flexibility.
• Integration Problems: Outdated or inflexible systems frequently struggle to integrate with modern tools.

Did You Know?

A study done by Commercetools indicates that 90% of businesses migrating to flexible, scalable platforms report significant revenue and sales growth.

FTx Commerce’s Solution:

• Seamless Migrations: Efficient transitions with minimal downtime.
• Operating Efficiency: Unified dashboards for sales, inventory, and analytics.
• Cost Savings: Transparent pricing with no hidden fees.

FTx Commerce at the Core of U.S. Businesses

For U.S. businesses seeking tailored, reliable ecommerce solutions, FTx Commerce offers:

• Design Freedom: Create a storefront that perfectly represents your brand.
• POS Synchronization: Effortlessly align in-store and online operations.
• Customer-Centric Support: Get help from a dedicated U.S.-based team.

FTx Commerce redefines what an ecommerce platform can achieve, making it the better choice for businesses that want more than basic functionality. Choose FTx Commerce for real growth and tailored success.

U.S. Ecommerce Platform Market Share Breakdown

Choosing the right ecommerce platform isn’t just about launching an online store; it’s about building a foundation for sustainable growth. For U.S.-based businesses, this critical decision often hinges on factors like scalability, integration, and customer support.

While some platforms like Shopify, WooCommerce, and Magento dominate global discussions, they don’t always deliver tailored solutions for the unique challenges American retailers face.

FTx Commerce is designed specifically for businesses looking to scale their operations without compromise.

Top Ecommerce Platforms in the U.S. by Market Penetration

The U.S. ecommerce market is competitive, but some platforms stand out in terms of market share:

• Shopify leads with 28.41%, though it heavily targets a global audience (MobiLoud).
• WooCommerce, despite its flexibility, has limited adoption among businesses that require close-knit integrations with physical stores.
• Platforms like Wix and BigCommerce cater primarily to niche or smaller markets.

FTx Commerce provides businesses with what these platforms often lack: seamless POS integration, customizations for U.S.-specific needs, and reliable, U.S.-based support.

Interesting Read: How to Use a POS Ecommerce Integration to Link Online and Offline Sales

Hosted vs. Open-Source Adoption

The choice between hosted platforms (e.g., Shopify) and open-source solutions (e.g., WooCommerce) often depends on business priorities. Hosted platforms offer simplicity but can charge high fees and limit customizations. Open-source platforms, while flexible, require significant technical expertise.

Why U.S. Businesses Migrate Platforms

Many businesses switch platforms when their current solutions can’t keep up.

Frequent issues include:

• Scalability problems: High traffic can overwhelm basic platforms.
• Hidden fees: Transaction costs eat into margins over time.
• Feature gaps: Missing tools like advanced inventory management or omnichannel integrations.

B2B vs. B2C Ecommerce Statistics

When comparing business-to-business (B2B) and business-to-consumer (B2C) ecommerce, the differences are stark.

Here are the ecommerce statistics:

Growth of B2B Ecommerce

B2B ecommerce is projected to hit $36.16 trillion by 2026 (SellersCommerce), driven largely by:

• A shift to self-serve customer portals.
• Increased reliance on API-integrated platforms for custom ordering solutions.

Rising Demands in B2C

Modern B2C customers expect performance at every level:

• Mobile-first design: 73% of shoppers use smartphones to make purchases (Statista).
• Fast shipping: Consumers cite it as a top purchasing incentive.
• Personalized experiences: It boosts loyalty by 90% through tailored experiences like custom recommendations (Tenet).

U.S. Ecommerce Sales & Growth Trends

Impressive Sales Numbers

The U.S. ecommerce market is positioned for significant expansion in the coming years. According to Digital Silk, annual ecommerce revenue is projected to soar to $1.9 trillion by 2029. Globally, ecommerce is forecasted to reach an astonishing $8 trillion by 2027, highlighting its growing importance for businesses worldwide (Yaguara).

Seasonal and Industry Growth

Online and non-store sales accounted for an impressive 28.6% of total holiday revenue in 2023 according to Capital One Shopping, making scalable infrastructure essential for handling traffic surges. Among the top-performing categories, personal care products lead the way with a 9.1% annual growth rate according to Grand View Research. Electronics and food & beverage also showcase consistent year-over-year increases, reflecting strong consumer demand.

Are you selling in a high-growth category? FTx Commerce provides the flexibility you need to manage fast-moving inventory, execute flash sales, and handle peak seasons seamlessly. Our infrastructure ensures no site crashes or slowdowns during critical times.

M-Commerce (Mobile Commerce) Statistics

Mobile Drives U.S. Ecommerce

Mobile commerce has become a major force in U.S. ecommerce, accounting for 44.2% of all ecommerce sales, according to Blue Host. Key trends include the fact that 65% of shoppers compare prices on their smartphones while in stores, demonstrating the importance of a strong mobile presence (The Social Shepherd). Unfortunately, 52% of customers lose trust in brands that provide a poor mobile experience, as reported by Salesforce.

With mobile-optimized storefronts and fast-loading pages, FTx Commerce ensures a seamless shopping experience that builds trust and drives conversions, no matter the device.

Social Commerce & Conversational Commerce Statistics

Emerging Social Commerce Trends

Social shopping has exploded in popularity, with 34% of U.S. consumers aged 18-34 making purchases through social media every week, according to Exploding Topics. Platforms like Instagram and TikTok play a pivotal role, driving high order values, such as an average order value of $65 through Instagram (Creator).

Amazon vs. Independent Ecommerce in the U.S.

Control vs. Convenience

While Amazon claims a staggering 37.6% share of the U.S. ecommerce market, according to Statista, more brands are realizing the benefits of independence. Owning a direct-to-consumer (DTC) storefront means better margins, full ownership of customer data, and the freedom to provide customized shopping experiences.

FTx Commerce empowers brands with complete control over their storefront, valuable customer data, and profit margins, freeing them from reliance on marketplace giants like Amazon.

Consumer Behavior in 2025

Evolving Expectations

Modern consumers demand seamless shopping experiences. Over 99% of American shoppers read reviews before making a purchase (Capital One Shopping). Poor mobile UX or forcing account creation, which leads to 25% of cart abandonment (Omnisend) can deter future purchases.

U.S. Ecommerce Challenges for Businesses

Ecommerce in the U.S. is booming, but that doesn’t mean it’s smooth sailing for every business. Operating in a fiercely competitive market comes with its fair share of challenges, from customer expectations to technology hurdles. And for many businesses, these obstacles aren’t just frustrating; they can directly impact revenue and long-term growth potential.

Below, we’ll unpack the major ecommerce struggles U.S. businesses face today and how the right tools, like FTx Commerce, can help simplify the path to success.

Top Reasons for Cart Abandonment

Cart abandonment is one of the most common headaches businesses face. You’ve done the hard work to get people to your site, but watching them leave without completing a purchase? It stings.

Three major culprits drive most abandonment issues:

• High Fees: From unexpected shipping costs to taxes and hidden fees, additional costs at checkout immediately make customers second-guess.
• Poor User Experience (UX): An unclear interface or a confusing checkout process is enough to drive customers away. A slow-loading or non-intuitive page erodes trust and urgency.
• No Guest Checkout: Not everyone wants to create an account to buy a product. Forcing sign-ups at checkout is a surefire way to lose some buyers.

FTx Commerce eliminates these pain points with unified back-end controls, POS-level sync, and transparent pricing built for sustainable growth. With fewer disruptions and smoother checkouts, businesses reclaim lost sales.

Integration Fatigue with Third-Party Tools

Ecommerce success increasingly depends on integrating tools for shipping, payments, analytics, and inventory. But here’s the catch: too many systems don’t play nice together, and that can bog down your operations. Constantly troubleshooting integrations or switching between platforms can create inefficiencies. Businesses need a solution that reduces complexity, not adds to it.

FTx Commerce streamlines your ecommerce backend, so all key operations are managed in one place. This kind of simplicity empowers businesses to focus on growth rather than troubleshooting.

Platform Limitations

When it comes to ecommerce platforms, not all are designed equally.

Many sellers hit a wall when dealing with platform shortcomings like these:

• Tax Handling: The complexity of managing taxes in real-time across states is overwhelming on some systems.
• Real-Time Shipping: Customers want accurate shipping rates with no surprises. Without real-time updates, businesses risk error-filled customer satisfaction scores.
• Inventory Sync: Poorly synced inventory across channels (online, in-store, third-party marketplaces) leads to overselling or disappointing stockouts.

FTx Commerce handles real-time tax calculations, instant shipping updates, and seamless inventory syncing across all channels. By consolidating these essential services, you’re no longer fighting your platform to meet customer demands.

U.S. vs. Global Ecommerce: Similarities & Differences

While the U.S. leads the charge in ecommerce, it’s important to understand how trends here differ from global markets.

• Market Maturity: The U.S. ecommerce sector is mature, meaning competition is fierce, and customer expectations are higher. Emerging markets, by contrast, are still growing their digital infrastructure.
• Average Order Value (AOV) & Return Policies: U.S. customers tend to have a higher AOV but also hold retailers to stricter return policies. For international markets, return rates tend to be lower.
• Device Usage: Mobile commerce is thriving globally, but U.S. shoppers exhibit even higher mobile shopping preferences, making mobile optimization critical.
• DTC vs. Marketplace Buying: Direct-to-Consumer (DTC) brands dominate in the U.S., while global markets often favor marketplaces like Amazon or eBay.

Platform Implementation and Success Rates

Choosing and launching an ecommerce platform in the U.S. comes with its own challenges.

Here’s what businesses frequently encounter during the process:

• Launch Timelines: The average time to launch can stretch beyond expectations, especially when dealing with forced plug-ins or extra add-ons.
• Top Barriers: Mobile UX issues, integration hurdles, and limited customer support are persistent obstacles to successful implementation.
• Success Factors: Strong onboarding, outstanding customer support, and measurable improvements like reduced churn rates are make-or-break factors.

FTx Commerce delivers white-glove onboarding and enterprise-level uptime, ensuring new sellers go live quickly and efficiently. With robust support and customer-friendly technology, U.S. businesses not only launch successfully but also scale effectively.

How to Choose the Right Ecommerce Platform

Finding the right platform is critical to long-term success.

Here’s what U.S. business leaders should always evaluate before committing to a platform:

• Total Cost of Ownership (TCO): Look beyond upfront costs. Hidden fees and add-ons can significantly inflate your budget.
• Mobile and SEO Performance: With mobile-first indexing and high mobile traffic in the U.S., a platform needs to be optimized for both speed and rankings.
• Fulfillment and Shipping: A good platform enables smooth order fulfillment processes and accurate shipping support, taking the burden off your shoulders.
• Omnichannel Capabilities: Syncing in-store and online sales is becoming a must-have.
• Customer Support: U.S.-based support ensures your issues are resolved promptly with experts who understand your market.

Why FTx Commerce Is the Best Choice

FTx Commerce isn’t just another ecommerce platform; it’s a complete solution built to help your brand thrive.

Here’s why it stands out:

• Seamless syncs between online and in-store sales, keeping everything connected.
• Flexible options like in-store pickup, curbside pickup, and delivery.
• Customizable storefronts that match your vision, not a template.
• Built-in loyalty tools to keep customers coming back.
• Mobile-friendly design and SEO features to boost visibility and growth.
• Real-time inventory management to stay on top of stock.
• Support you can count on, with a U.S.-based team ready to assist.

Why Platform Choice Determines Ecommerce Success

Investing in the right ecommerce platform could be the most important decision for your business. Why? Because your platform isn’t just about selling products; it shapes the entire customer experience. From user-friendly interfaces to strong backend tools, a well-chosen solution accelerates growth.

On the flip side, a poor platform adds costs – not just financial, but also in terms of customer trust and operational time.

Final Thoughts

Ecommerce is shifting to focus on the experience, not just the product, and forward-thinking retailers need to adapt. Choosing the right partner can unlock immediate growth opportunities while building a foundation for long-term success.

With FTx Commerce, you don’t just get a platform; you get a partner committed to your vision. Explore what’s possible and take the next step for your business today!