Credit Card Processing Fees – The Complete 2025 Guide for Small Businesses & B2B Merchants
Running a small business or managing a business-to-business (B2B) operation is tough enough without the…
Read More >>Ecommerce has completely changed the way businesses run and how customers shop. Over the past few years, we’ve seen digital commerce take off at an incredible speed, reshaping the global marketplace like never before. With new online stores launching every day and customer expectations constantly shifting, understanding ecommerce stats isn’t just helpful anymore – it’s absolutely essential.
This blog is here to be your ultimate guide to ecommerce platform trends and insights. Whether you’re a business owner trying to pick the right platform, a marketer building winning strategies, or a developer or analyst tackling digital challenges, this deep dive has you covered. It’s packed with data-driven analysis to help you make smart, informed decisions.
Why it matters: 2025 marks a pivotal year for ecommerce, as businesses must adapt to data-led strategies to meet consumer demands. The right ecommerce platform can make or break your success. That’s where reliable platforms like FTx Commerce come into play. Designed with scalability and flexibility in mind, FTx Commerce is made for ambitious businesses navigating the crowded U.S. ecommerce landscape.
Before we go into platform specifics, let’s first set the scene with an overview of the ecommerce state.
The ecommerce industry continues to grow at a staggering pace, reshaping the way businesses and consumers interact. Whether you’re a business owner, marketer, or developer, keeping up with the latest data is critical.
Here’s a snapshot of ecommerce in the U.S. and beyond:
Choosing the right platform is critical when U.S. shoppers, known for spending more per order than anywhere else, expect nothing less than exceptional experiences. Standing out in such a competitive market means your ecommerce platform has to work as hard as you do.
That’s where FTx Commerce shines. Designed with U.S. and mid-market businesses in mind, it delivers the speed, scalability, and flexibility needed to keep up with growing customer demands. Unlike generic, one-size-fits-all platforms, FTx Commerce offers high-performance infrastructure tailored to support your business’s unique goals and drive meaningful growth.
Selecting the right ecommerce platform is critical in today’s fast-paced digital economy. While many platforms claim to offer one-size-fits-all solutions, businesses often find that they don’t meet their specific needs, especially when it comes to the demands of U.S. retailers.
That’s where FTx Commerce comes in.
Purpose-built for American businesses, FTx Commerce provides unmatched customization, scalability, and U.S.-based customer support that other platforms simply cannot rival.
Platforms like Shopify, WooCommerce, and Magento are known for their wide adoption globally:
However, these platforms often focus on serving a global audience, potentially sacrificing the nuanced support and tailored functionality needed by U.S.-based businesses. Many American retailers find challenges in optimizing for omnichannel integration, managing localized logistics, or accessing responsive customer support.
FTx Commerce has risen as a solution designed with U.S. businesses in mind.
Unlike competitors catering to the global market at large, FTx Commerce delivers:
Most small-to-medium businesses (SMBs) start on drag-and-drop platforms due to simplicity. Platforms like Shopify or Squarespace may provide an easy entry point, but they often fall short as businesses scale. Larger enterprises might opt for a custom build, but such options can be time- and resource-intensive.
FTx Commerce bridges this gap by offering the ease of use SMBs need while delivering robust scalability and enterprise-level features as companies grow.
The U.S. hosts an endless amount of ecommerce sites; however, many rely on platforms that can’t grow alongside their business.
For example:
FTx Commerce stands out by offering a tailored, scalable solution for U.S.-based retailers without the limitations of these global platforms.
Drag-and-drop platforms help many businesses get started, but they lack advanced features required for growing operations:
FTx Commerce shines here by combining beginner-friendly usability with enterprise-grade tools to support scaling businesses.
Retailers, food and beverage entrepreneurs, and apparel companies all have distinct ecommerce platform needs:
With fully customizable features, FTx Commerce adapts to industry-specific requirements, ensuring businesses can function efficiently and grow effectively.
Many businesses migrate from legacy platforms or inefficient solutions due to issues such as:
Did You Know?
A study done by Commercetools indicates that 90% of businesses migrating to flexible, scalable platforms report significant revenue and sales growth.
For U.S. businesses seeking tailored, reliable ecommerce solutions, FTx Commerce offers:
FTx Commerce redefines what an ecommerce platform can achieve, making it the better choice for businesses that want more than basic functionality. Choose FTx Commerce for real growth and tailored success.
Choosing the right ecommerce platform isn’t just about launching an online store; it’s about building a foundation for sustainable growth. For U.S.-based businesses, this critical decision often hinges on factors like scalability, integration, and customer support.
While some platforms like Shopify, WooCommerce, and Magento dominate global discussions, they don’t always deliver tailored solutions for the unique challenges American retailers face.
FTx Commerce is designed specifically for businesses looking to scale their operations without compromise.
The U.S. ecommerce market is competitive, but some platforms stand out in terms of market share:
FTx Commerce provides businesses with what these platforms often lack: seamless POS integration, customizations for U.S.-specific needs, and reliable, U.S.-based support.
Interesting Read: How to Use a POS Ecommerce Integration to Link Online and Offline Sales
The choice between hosted platforms (e.g., Shopify) and open-source solutions (e.g., WooCommerce) often depends on business priorities. Hosted platforms offer simplicity but can charge high fees and limit customizations. Open-source platforms, while flexible, require significant technical expertise.
Many businesses switch platforms when their current solutions can’t keep up.
Frequent issues include:
When comparing business-to-business (B2B) and business-to-consumer (B2C) ecommerce, the differences are stark.
Here are the ecommerce statistics:
B2B ecommerce is projected to hit $36.16 trillion by 2026 (SellersCommerce), driven largely by:
Modern B2C customers expect performance at every level:
The U.S. ecommerce market is positioned for significant expansion in the coming years. According to Digital Silk, annual ecommerce revenue is projected to soar to $1.9 trillion by 2029. Globally, ecommerce is forecasted to reach an astonishing $8 trillion by 2027, highlighting its growing importance for businesses worldwide (Yaguara).
Online and non-store sales accounted for an impressive 28.6% of total holiday revenue in 2023 according to Capital One Shopping, making scalable infrastructure essential for handling traffic surges. Among the top-performing categories, personal care products lead the way with a 9.1% annual growth rate according to Grand View Research. Electronics and food & beverage also showcase consistent year-over-year increases, reflecting strong consumer demand.
Are you selling in a high-growth category? FTx Commerce provides the flexibility you need to manage fast-moving inventory, execute flash sales, and handle peak seasons seamlessly. Our infrastructure ensures no site crashes or slowdowns during critical times.
Mobile commerce has become a major force in U.S. ecommerce, accounting for 44.2% of all ecommerce sales, according to Blue Host. Key trends include the fact that 65% of shoppers compare prices on their smartphones while in stores, demonstrating the importance of a strong mobile presence (The Social Shepherd). Unfortunately, 52% of customers lose trust in brands that provide a poor mobile experience, as reported by Salesforce.
With mobile-optimized storefronts and fast-loading pages, FTx Commerce ensures a seamless shopping experience that builds trust and drives conversions, no matter the device.
Social shopping has exploded in popularity, with 34% of U.S. consumers aged 18-34 making purchases through social media every week, according to Exploding Topics. Platforms like Instagram and TikTok play a pivotal role, driving high order values, such as an average order value of $65 through Instagram (Creator).
Control vs. Convenience
While Amazon claims a staggering 37.6% share of the U.S. ecommerce market, according to Statista, more brands are realizing the benefits of independence. Owning a direct-to-consumer (DTC) storefront means better margins, full ownership of customer data, and the freedom to provide customized shopping experiences.
FTx Commerce empowers brands with complete control over their storefront, valuable customer data, and profit margins, freeing them from reliance on marketplace giants like Amazon.
Evolving Expectations
Modern consumers demand seamless shopping experiences. Over 99% of American shoppers read reviews before making a purchase (Capital One Shopping). Poor mobile UX or forcing account creation, which leads to 25% of cart abandonment (Omnisend) can deter future purchases.
Ecommerce in the U.S. is booming, but that doesn’t mean it’s smooth sailing for every business. Operating in a fiercely competitive market comes with its fair share of challenges, from customer expectations to technology hurdles. And for many businesses, these obstacles aren’t just frustrating; they can directly impact revenue and long-term growth potential.
Below, we’ll unpack the major ecommerce struggles U.S. businesses face today and how the right tools, like FTx Commerce, can help simplify the path to success.
Cart abandonment is one of the most common headaches businesses face. You’ve done the hard work to get people to your site, but watching them leave without completing a purchase? It stings.
Three major culprits drive most abandonment issues:
FTx Commerce eliminates these pain points with unified back-end controls, POS-level sync, and transparent pricing built for sustainable growth. With fewer disruptions and smoother checkouts, businesses reclaim lost sales.
Ecommerce success increasingly depends on integrating tools for shipping, payments, analytics, and inventory. But here’s the catch: too many systems don’t play nice together, and that can bog down your operations. Constantly troubleshooting integrations or switching between platforms can create inefficiencies. Businesses need a solution that reduces complexity, not adds to it.
FTx Commerce streamlines your ecommerce backend, so all key operations are managed in one place. This kind of simplicity empowers businesses to focus on growth rather than troubleshooting.
When it comes to ecommerce platforms, not all are designed equally.
Many sellers hit a wall when dealing with platform shortcomings like these:
FTx Commerce handles real-time tax calculations, instant shipping updates, and seamless inventory syncing across all channels. By consolidating these essential services, you’re no longer fighting your platform to meet customer demands.
While the U.S. leads the charge in ecommerce, it’s important to understand how trends here differ from global markets.
Choosing and launching an ecommerce platform in the U.S. comes with its own challenges.
Here’s what businesses frequently encounter during the process:
FTx Commerce delivers white-glove onboarding and enterprise-level uptime, ensuring new sellers go live quickly and efficiently. With robust support and customer-friendly technology, U.S. businesses not only launch successfully but also scale effectively.
Finding the right platform is critical to long-term success.
Here’s what U.S. business leaders should always evaluate before committing to a platform:
FTx Commerce isn’t just another ecommerce platform; it’s a complete solution built to help your brand thrive.
Here’s why it stands out:
Investing in the right ecommerce platform could be the most important decision for your business. Why? Because your platform isn’t just about selling products; it shapes the entire customer experience. From user-friendly interfaces to strong backend tools, a well-chosen solution accelerates growth.
On the flip side, a poor platform adds costs – not just financial, but also in terms of customer trust and operational time.
Ecommerce is shifting to focus on the experience, not just the product, and forward-thinking retailers need to adapt. Choosing the right partner can unlock immediate growth opportunities while building a foundation for long-term success.
With FTx Commerce, you don’t just get a platform; you get a partner committed to your vision. Explore what’s possible and take the next step for your business today!
Definitely! FTx Commerce is built to scale with you, whether you’re managing one location or growing to 200 and beyond.
FTx Commerce offers a transparent pricing model with plans starting at $0. Beyond the initial setup, the total cost depends on your chosen plan (Core, Pro, or Enterprise) and any additional features or integrations you opt for, such as loyalty programs or age verification tools.
Each plan includes essential features like real-time inventory sync, multi-location support, and robust customer support. For a detailed breakdown, you can explore our pricing page.
Absolutely! You’ll have plenty of options to customize both the storefront and the checkout experience, so you can create something that feels uniquely yours.
It sure does! FTx Commerce integrates effortlessly with our loyalty program, Loyal-n-Save. Plus, we now offer integration with Klaviyo for advanced campaigns, helping you make every customer interaction count.
Yes! Peak seasons are critical, and FTx Commerce is designed to handle even the heaviest traffic without missing a beat.
We aim to make onboarding stress-free. Our implementation team works closely with you from the moment you sign up right through your go-live date, and we stay available for a couple of weeks after, just to ensure everything runs smoothly.
Learn more about this topic. See these related posts on the FTx POS blog.
Running a small business or managing a business-to-business (B2B) operation is tough enough without the…
Read More >>Imagine this: A customer picks up their favorite coffee at their local café, scans their…
Read More >>Whether you own the go-to vape shop or a dog bakery, listen up! We all…
Read More >>