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Read MoreThe holiday season is more than just the busiest shopping period of the year – it’s the ultimate opportunity for ecommerce and retail brands to connect, convert, and keep customers coming back. With shoppers actively searching for gifts, deals, and experiences, brands that prepare early with personalized, automated holiday campaigns can capture that momentum – and turn one-time buyers into lifelong customers.
Did You Know?
This holiday season (Nov. 1 to Dec. 31, 2025), U.S. online sales are expected to climb to $253.4 billion – a 5.3% increase over last year, according to Adobe.
That’s where Klaviyo comes in. As a leading marketing automation platform, Klaviyo helps retailers design and deliver targeted messages across email, short message service (SMS), and push notifications – automatically and at scale. When integrated with FTx POS and Loyal-n-Save, it becomes a powerhouse for building loyalty, boosting revenue, and personalizing every interaction, both in-store and online.
If you’re wondering how to create a campaign in Klaviyo that’s optimized for the holiday season, you’ve come to the right place. Let’s explore why holiday campaigns matter, how to set them up in Klaviyo, and how FTx POS makes the entire process effortless.
Why Holiday Campaigns Matter
Holiday marketing is more than seasonal sales – it’s about meeting customer expectations and standing out in a crowded market. Smart campaigns can boost conversions, deepen loyalty, and turn seasonal traffic into long-term customers.
Seasonal Sales Surge
The holiday season is a big deal for retailers, which is why having a solid holiday ecommerce strategy matters. With shoppers actively looking for deals and gifts, it’s the perfect time to showcase limited-time offers, exclusive bundles, and loyalty rewards that keep customers coming back long after the season ends.
Ready to turn holiday shoppers into loyal customers? Discover how Loyal-n-Save can help you boost repeat business and keep customers coming back year-round.
Customer Expectations
Modern shoppers expect relevant, personalized messages – not generic blasts. Automated campaigns that deliver the right message at the right time show customers you understand their needs and value their time. This is where holiday email marketing shines, offering tailored messaging without requiring constant manual oversight.
Competitive Advantage
During the holidays, inboxes overflow. Standing out requires smart segmentation, creative content, and perfectly timed outreach. That’s where automation through Klaviyo gives you an edge.
Conversions from Specific Channels
Not all customers check email daily. Some respond better to text or app notifications. By combining email, SMS, and push notifications, you can meet customers wherever they are – and maximize conversions. This multi-channel approach is at the heart of a strong holiday marketing strategy.
Interesting Read: Holiday Season Demand for Liquor & Beer: What Retailers Should Stock for Maximum Sales
Step-by-Step Guide to Creating a Holiday Campaign in Klaviyo
Creating a holiday campaign in Klaviyo is straightforward – especially with FTx POS automation. This section is your practical guide to how to create a campaign in Klaviyo that delivers measurable results.
Even if you’ve never launched a campaign before, Klaviyo’s workflow makes it simple. And with FTx POS integration, all your customer and transaction data syncs automatically, so your campaigns always use the freshest insights.
Step 1: Log in and Navigate to “Campaigns”
Once logged into Klaviyo, click “Campaigns” in your dashboard. This is where all your email, SMS, and push campaigns live.
Step 2: Choose Campaign Type
Select the type of message you’d like to send – email, SMS, or push notification. Many retailers start with email and layer in other channels later.
Step 3: Set Up Recipients and Segmentation
With FTx POS and Loyal-n-Save, segmentation is already set up for you. We configure your Klaviyo flows so campaigns automatically target the right customers – whether loyal members, recent buyers, or seasonal shoppers – without extra effort on your part.
Step 4: Choose an Email Template
Pick from pre-designed holiday templates or upload your own. Customize with festive colors, seasonal imagery, and dynamic product blocks. This is your opportunity to use festive marketing ideas to capture attention.
Step 5: Create Email Content
Write engaging, benefit-driven copy. Highlight your holiday deals, loyalty bonuses, or personalized recommendations. Add a clear call-to-action – such as Shop Now, Redeem Your Rewards, or See Holiday Offers. Incorporating gift guide email sections can also drive higher engagement.
Step 6: Schedule or Automate the Campaign
Decide whether to send immediately or automate based on specific triggers – like a purchase event, loyalty milestone, or cart abandonment. This level of holiday marketing automation ensures your campaigns run even while you’re busy managing your business.
How FTx POS Sets Up Klaviyo Holiday Campaigns for You
One of the biggest advantages of working with FTx POS is that you don’t have to set up these campaigns yourself. We do the heavy lifting for you, ensuring your Klaviyo flows are ready to go and tailored to your goals.
Here’s how it works:
1. Customer Makes Inquiry
Reach out to FTx with your campaign needs.
2. Requirements Review & Plan Selection
We discuss your goals, and you choose your preferred plan for Loyal-n-Save or FTx Commerce.
3. Klaviyo Account Creation
As a Klaviyo partner, we coordinate with our account manager to create your account.
4. Client Access
We provide your login so you can access Klaviyo directly.
5. Flow & Application Programming Interface (API) Setup
Our team builds all flows and connects APIs based on your plan. This includes email, SMS, and push notifications triggered by customer events – a core part of your holiday email marketing strategy.
6. POS Integration
You connect the Klaviyo API to your FTx POS account.
7. Live Automation
Your campaigns begin running in real-time, fully automated and personalized.
NOTE: We also offer ongoing monitoring and adjustments, or you can take control and make changes yourself.
Make your holiday marketing seamless with an online store that sells – anytime, anywhere. Explore how FTx Commerce can power your holiday ecommerce strategy.
Key Performance Indicators (KPIs) to Track Holiday Campaign Success
Campaigns should be measured, not guessed at. Klaviyo’s analytics make it easy to track performance and optimize for better results, especially during the high-stakes holiday season.
To measure how well your holiday campaigns perform, monitor these key metrics inside Klaviyo:
- Conversion Rate – How many recipients made a purchase after receiving your campaign.
- Click Rate – Measures engagement with your CTAs.
- Email Open Rate – Indicates subject line effectiveness and audience interest.
- Revenue Per Recipient (RPR) – Tracks return on investment (ROI) for every message sent.
- Bounce Rate – Helps maintain a clean, high-quality contact list.
- Unsubscribe Rate – Gauges message relevance.
- Spam Complaint Rate – Alerts you to messaging issues or over-frequency.
For retailers using the Loyal-n-Save loyalty program, campaign performance can also include app views –i.e., if someone is in the loyalty app and clicks a campaign, it can shoot out messages for those as well.
How to Improve Holiday Campaign Performance in Klaviyo
Even strong campaigns can improve. Personalization, segmentation, timing, and A/B testing are simple but powerful ways to boost performance and engagement.
Personalization
Go beyond “Hi [First Name].” Use Klaviyo’s dynamic fields and FTx data to tailor messages around past purchases, loyalty status, or preferred categories.
Segmentation
Segment your audience based on behavior – active buyers, reward redeemers, high-value customers – to send more relevant, targeted messages.
Craft Strong Subject Lines
Make them festive and action-oriented. For example:
- Your Exclusive Black Friday Deal Is Waiting!
- Holiday Rewards Just for You!
Impressive Email Body Content
Keep it short, scannable, and visually appealing. Use high-quality product images and festive banners to capture attention.
Timing & Frequency
Use predictive analytics to send messages when your customers are most likely to engage. Don’t over-send – consistency beats volume.
A/B Testing
Test different subject lines, layouts, or call-to-action buttons to see what resonates most. Klaviyo makes A/B testing simple and data-driven.
Advanced Tactics for Enhancing Holiday Campaign Performance
If you want to go beyond basic holiday campaigns, Klaviyo offers advanced tools like AI product recommendations, dynamic content blocks, and automated multi-channel flows – all designed to increase impact.
Add Product Recommendation Blocks
Use AI-powered suggestions to feature bestsellers or products that complement a shopper’s purchase history.
Integrate Dynamic Content
Show real-time offers, inventory counts, or reward balances directly inside your emails.
Flow-Based Messaging
Create automated flows that span multiple channels – email, SMS, and push notifications – so your customers receive consistent experiences no matter how they shop.
Conclusion
Knowing how to create a campaign in Klaviyo for the holiday season is a game-changer for any retailer. With FTx POS + Klaviyo, you get powerful automation, data-driven targeting, and seamless loyalty integration – without the hassle of manual setup.
Start planning your holiday marketing now and make this season your most successful yet.
FAQs
The holiday season isn’t just another busy time of year – it’s a golden opportunity to connect with customers and boost your sales. A well-planned holiday campaign helps you stand out in a crowded marketplace, tap into increased shopping activity, and turn seasonal shoppers into repeat customers. Without a strategy, those opportunities could slip by unnoticed.
Klaviyo makes holiday marketing easy and effective. When paired with FTx POS and Loyal-n-Save, it becomes even more powerful. Your customer and purchase data sync instantly, letting you deliver personalized holiday messages without manual work. That means less time spent setting up campaigns and more time seeing results.
The best holiday email content is festive, engaging, and relevant. Some winning ideas include:
- Gift guide emails showcasing curated products.
- Special holiday offers and limited-time bundles.
- Loyalty reward reminders that make customers feel valued.
- Festive designs and clear calls-to-action that drive clicks. The trick is to make your message visually appealing, easy to read, and tailored to your customer’s needs.
Yes! We’ve designed custom holiday campaign templates for FTx Commerce, FTx POS, and Loyal-n-Save users. These templates make it easy to launch professional campaigns without starting from scratch – whether you’re sending a gift guide email, announcing a holiday promotion, or rewarding loyal customers. They’re built to save time and maximize engagement.
Optimization is key.
Here are some proven approaches:
- Personalization: Use Klaviyo’s dynamic features to tailor offers to individual shoppers.
- Segmentation: Group customers based on their buying habits, loyalty level, or engagement history.
- Catchy subject lines: Make them clear, timely, and festive.
- A/B testing: Try different creative options to see what resonates most.
- Perfect timing: Send when your audience is most likely to open and act.
- Strong calls-to-action: Make it crystal clear what you want the reader to do next.
With automation from FTx POS, these strategies happen almost effortlessly.
Even the best holiday campaigns can stumble if you’re not careful.
Common mistakes include:
- Sending generic messages instead of personalizing content.
- Bombarding customers with too many emails.
- Missing key holiday shopping dates.
- Weak subject lines that fail to capture attention.
- Skipping testing before launch.
- Ignoring analytics, which makes optimization difficult.
Avoiding these mistakes will keep your campaigns strong and your results consistent.
