FTx Commerce Now Integrates with Klaviyo to Automate Ecommerce Marketing Strategies – Coming Soon

Integration with Klaviyo enables smarter customer journeys through data-driven email, SMS, and push notifications to boost engagement and personalization.

FTx Commerce is making online marketing easier and more effective with a new Klaviyo integration. It helps retailers automate customer messaging, recover lost sales, and create more meaningful shopping experiences—without adding extra work.

Building on the success of the Klaviyo integration for the Loyal-n-Save (LNS) loyalty program, this latest release lets FTx Commerce online stores use advanced marketing flows to deliver timely, personalized messages that drive engagement and revenue across the entire customer journey.

What’s New with the Klaviyo Integration

The new FTx Commerce + Klaviyo integration gives ecommerce retailers access to automated marketing flows that respond to real customer behavior in real-time. These flows are designed to help retailers engage shoppers at key moments—before, during, and after a purchase.

Some of the ecommerce-focused flows being released include:

• Cart abandonment
• Browse abandonment
• Wishlist reminders
• Gift card activity
• Category and product views

For retailers using both FTx Commerce and Loyal-n-Save with Klaviyo, messaging becomes even more powerful. Instead of separate campaigns, ecommerce and loyalty data are combined to create a more complete customer experience.

For example:

• If a customer only uses ecommerce, they’ll receive a standard post-purchase message with order details.
• If a customer uses both ecommerce and LNS, their post-purchase message can include not only what they bought but also the loyalty tokens they earned—creating a true omnichannel experience.

Want to see how Klaviyo marketing automation works with Loyal-n-Save? Check out our newsroom article on the Loyal-n-Save smart marketing automation launch for a closer look at these capabilities.

Why This Matters for Retailers

With this integration, retailers can move beyond one-off campaigns and manual outreach. Klaviyo works behind the scenes to automatically deliver timely, relevant messages based on how customers shop and interact with the store.

Retailers benefit from:

Timely, personalized messaging

Reach customers with messages that feel relevant, not generic—based on real shopping behavior, preferences, and purchase history.

Automated cart abandonment recovery

Automatically remind shoppers about items left behind, helping recover lost sales without requiring staff to manually follow up.

Reduced manual marketing effort

Eliminate repetitive tasks like list building and campaign scheduling, freeing up teams to focus on strategy instead of execution.

Email, SMS, and push notification touchpoints

Engage customers across multiple channels, ensuring your message reaches them where they’re most likely to respond.

Automatic tracking of the customer shopping journey

Automatically remind shoppers about items left behind, helping recover lost sales without requiring staff to manually follow up.

Smarter audience segmentation and targeting

Create highly targeted audiences based on behavior, purchase frequency, or product interest, leading to more effective campaigns.

Data-driven decision-making

Use real-time insights and performance data to refine campaigns, optimize timing, and improve overall marketing return on investment (ROI).

Boost repeat purchases

Stay connected after checkout with post-purchase follow-ups, personalized product recommendations, and wishlist reminders that encourage customers to come back again.

Stronger overall customer engagement

Deliver consistent, meaningful interactions that build trust, loyalty, and long-term customer value.

Why We’re Launching It—and Why It’s a Must-Have

Shoppers today expect quick, relevant messages—across email, short message service (SMS), and push notifications—without being bombarded. This integration helps retailers deliver those experiences while taking the heavy lifting off their shoulders.

With Klaviyo and FTx Commerce working together, retailers can:

Eliminate time-consuming manual marketing tasks

Automate campaigns and audience targeting so your team can focus on what really matters—growing your business and connecting with customers.

Communicate with customers at just the right moment

Send timely, relevant messages based on real shopping behavior, preferences, and past purchases, creating connections that feel personal and thoughtful.

Reduce cart abandonment

Gently remind shoppers about items left behind, with helpful suggestions, so you recover more sales without extra effort.

Grow sales and overall revenue

Turn every opportunity into a sale with smart, personalized messaging that engages customers across their entire shopping journey.

Deliver truly personalized experiences

Make every interaction feel meaningful with messages, offers, and product suggestions tailored to each customer.

Reach customers wherever they are

Engage shoppers across multiple channels—email, SMS, and push notifications—so your messages arrive where they’re most likely to be seen.

Respond instantly to real-time behavior

Trigger campaigns the moment customers browse, add items to a cart, or make a purchase, helping you act on opportunities as they happen.

Features Designed for You

The FTx Commerce + Klaviyo integration includes a robust set of tools built specifically for retail ecommerce:

Events & Triggers

Set up automated campaigns for post-purchase follow-ups, retargeting, product review requests, win-back campaigns, cart abandonment reminders, wishlist notifications, and more—so your customers hear from you at just the right moment.

Retailer-Centric Features

Easily highlight new items, product categories, launch offers, rewards, and subscription deals to drive engagement and sales that matter most to your business.

Detailed Reports & Analytics

Gain actionable insights with comprehensive reporting on campaign performance, customer behavior, and overall engagement—helping you make smarter, data-driven decisions.

Track the User Shopping Journey

See how shoppers interact with your store from browsing to checkout, giving you the clarity to tailor messages that resonate.

Personalized & Multi-Channel Messaging

Connect with your customers where they are—via email, SMS, and push notifications—with messages and offers that feel personal and relevant.

Pre-Built Templates & Flows

Get started quickly with ready-made templates and automated flows that save time and help you run campaigns without starting from scratch.

Marketing Automation

Automate repetitive tasks, recover lost sales, and deliver timely communications effortlessly, so your team can focus on strategy and growth.

How to Get Started

Getting up and running is simple with guided support from the FasTrax team:

Step 1: Contact the FasTrax sales team

Step 2: Complete 1-on-1 onboarding and training

Step 3: Set up your domain in Klaviyo

Step 4: Configure your SMS sender

Step 5: Turn on triggers and marketing flows

Grow Customer Engagement with Personalized Messaging

See the impact of multi-channel marketing with Klaviyo That
Works with Email, SMS & Push Notifications

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