PMI Reports Record Quarter as ZYN Shipments Reach 3.2 Billion Pouches

November 11, 2026

ZYN Pouch Shipments Contribute to PMI's Record Quarterly Results

Philip Morris International (PMI) posted another record quarter, with third-quarter 2026 net revenues reaching $11.4 billion and U.S. ZYN shipments rising to 3.2 billion pouches. Alongside its financial results, the company announced plans to transition most of its flagship ZYN portfolio from 15-pouch to 20-pouch cans.

For tobacco retailers, there’s more to this announcement than another strong quarter. ZYN’s continued growth, expanding product lineup, and upcoming packaging changes could also affect pricing, shelf space, and inventory planning in the months ahead.

PMI Sets New Quarterly Revenue Records

PMI reported third-quarter net revenues of $11.4 billion, a 5.5% increase compared with the same period last year. According to the company’s third-quarter 2026 financial results, gross profit increased 6.7% to $7.9 billion, while operating income rose 14.1% to $4.9 billion. PMI reported new quarterly records for net revenue, gross profit, and operating income.

Smoke-free products also accounted for more than 40% of PMI’s total net revenues during the quarter, reaching approximately 42% on a year-to-date basis.

These figures show just how much of a role smoke-free products now play in PMI’s overall business as the company continues expanding its portfolio.

ZYN Shipments Continue to Grow Despite Tough Comparisons

ZYN’s growth continued in the third quarter, even with a tougher comparison to the previous year.

And shipments aren’t the only thing making headlines. The brand is also expanding its product lineup, giving retailers more to keep an eye on.

U.S. Shipments Reach 3.2 Billion Pouches

ZYN shipments in the U.S. reached 3.2 billion pouches in the third quarter, a 4.2% increase from the same period last year.

For additional industry coverage of PMI’s latest results and ZYN’s shipment growth, read the National Association of Convenience Stores (NACS) report on PMI’s strong third quarter.

That growth came despite a more challenging comparison with the previous year’s special promotional campaign, according to PMI. The company’s U.S. segment also saw net revenues increase 22.7% and gross profit rise 24.2%.

ZYN Continues to Expand Its Product Lineup

ZYN’s lineup is growing, too. Recent additions include ZYN ULTRA, new flagship dry flavors, and 1.5mg and 8mg flagship variants, giving the brand more options across its U.S. product portfolio.

Along with those additions, ZYN also increased its share of the U.S. nicotine pouch category. Based on Nielsen estimates, the brand increased its category share by more than 100 basis points between June and September.

Why PMI Is Moving ZYN to 20-Pouch Cans

As ZYN continues to grow, PMI is making a packaging change that retailers will want to understand. The move to 20-pouch cans raises a few questions about product value, pricing, and what to expect during the transition.

Transition From 15-Pouch to 20-Pouch Packaging

Beyond its financial results, PMI also announced a packaging change worth noting for retailers: most of its flagship ZYN portfolio will move from 15-pouch cans to 20-pouch cans.

PMI says the move is intended to bring more consistency to the value offered across its product lineup while maintaining ZYN’s price premium as the nicotine pouch category evolves.

PMI also plans to offer transitional support programs as retailers begin adjusting to the new packaging.

What the Packaging Change Could Mean for Pricing

With five additional pouches in each can, retail pricing is another detail worth watching. Retailers can keep an eye on updates to wholesale costs and suggested retail prices as the new packaging rolls out.

PMI has not announced specific retail pricing details, so there’s still more to learn as the new packaging rolls out. Retailers can use supplier updates to better understand how the change may affect product costs and shelf prices.

What the Announcement Means for Tobacco Retailers

So, what does all of this mean for tobacco retailers? As ZYN expands its lineup and prepares to introduce 20-pouch cans, a few things are worth keeping in mind, especially when it comes to pricing, product information, and inventory.

Shelf pricing: Watch for supplier updates and review retail prices as the new packaging becomes available.
Product assortment: Stay up to date on existing flavors, strengths, and new additions so your product listings remain accurate.
Inventory planning: Keep track of the shift from 15-pouch to 20-pouch cans, especially while both package sizes may be circulating.
Customer questions: Be prepared to explain the difference in pouch quantities and share any confirmed pricing changes as the new cans reach stores.

As more details become available, retailers can turn to supplier updates for information about transition dates, product availability, and pricing. It’s also worth reviewing product records to make sure inventory, pricing, and checkout information are up to date.

Keep Your Product Information Up to Date

Product offerings and packaging can change, and your pricebook should reflect those updates. Take a closer look at the tools available in Control Center to manage product details, pricing, and your catalog.

Looking Ahead

PMI’s latest results offer a glimpse of the changes taking place in the nicotine pouch category, with record financial performance, growing ZYN shipments, and an expanding product lineup. The upcoming move to 20-pouch cans gives retailers another reason to stay up to date on what’s changing.

For retailers, staying in touch with suppliers and watching for confirmed pricing details can help make the packaging change a little easier to manage as the new cans arrive.

Keep Up with What’s Changing. We’re Here to Help.

From new product offerings to packaging updates, there’s plenty to keep up with. Have questions about what these changes could mean for your store? Let’s talk!